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The Broadway League Releases Demographic Study

December 4th, 2012

Terri White & "Follies" Girls. Photo by Joan Marcus.

I know this may come as a shock to you but I must finally confess…I am a woman who likes to use the internet but doesn’t live in New York City.

Or at least I would be if I were the average Broadway audience member.  The Broadway League just released their 2011-2012 season demographic report and it contains lots of actually very interesting little tidbits about New York City theatregoers.  Here are a few of the best from the press release.  [My peanut gallery remarks are in the brackets and are not based on any scientific reporting whatsoever.]

  • Tourists accounted for 63.4% of all Broadway tickets, up from 61.7% in the 2010-2011 season. [100% of these tourists were in my way every time I tried to get through Times Square quickly.]
  • International tourists accounted for 18.4% of all admissions to Broadway shows. [They might as well hold meetings of the UN Security Council at Phantom of the Opera  and The Lion King these days.]
  • The use of the Internet for the purchase of tickets continues to be the most popular method of ticket buying. [Avenue Q lied. The internet is not for porn; it’s for trolling for Newsies tickets.]
  • 67% of the audiences were female. [Well, duh.]
  • The typical playgoer saw six shows in the past year, compared with four for the musical attendee. [What about if your bi? I mean, I like plays and musicals.  We really do exist…]

Who knew facts and figures could be so fun and sexy?  Maybe I’ll call up Nate Silver and see if he wants to go to a musical with me…

 

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