Ben Crawford in ‘Phantom of the Opera.’ (Photo: Matthew Murphy)
A new way to purchase Broadway tickets has arrived, and all you have to do is talk.
Broadw.ai announced that The Phantom of the Opera, the longest-running show in Broadway history, has launched a new skill for Amazon Alexa, providing fans a unique, voice-forward way to engage with the Broadway production. For the first time, through an integration with Amazon Pay and Telecharge, customers can search for and purchase tickets entirely by voice.
“I am absolutely thrilled that The Phantom of the Opera is the first Broadway show to create an Amazon Alexa skill,” said the musical’s producer Cameron Mackintosh. “Teaming up with Amazon Pay, Telecharge, and Broadw.ai on this forward-thinking technology allows us to further engage with our incredible fan base and be at the forefront of ticketing innovation. From the very beginning of its smashing three-decade run, Phantom has been a leader at the box office, and this allows us to continue to lead that charge.”
“We have always prioritized new ways of engaging fans and selling tickets,” said David Andrews, Senior Vice President, Shubert Ticketing. “Working with Amazon and Broadw.ai, we’ve launched a completely new sales channel for our millions of Broadway fans.”
“We are thrilled to collaborate with The Phantom of the Opera to help create engaging, seamless experiences for their fans,” said Micah Hollingworth, Co-Founder and CEO of Broadw.ai. “In today’s fast-paced world, it is crucial for shows to have a way to converge and engage with guests instantaneously across multiple communications channels.”
