Every fourth Wednesday of the month, the “VIP Access” column will serve up advice on how to make your theater-going experiences cheaper, easier and more fulfilling with inside scoop from the experts. This month, we’ve got breaking news from the booth…
Maybe the K in TKTS stands for Kmart…because the venerable ticket booth in Times Square is heading into one-stop discount shopping territory.
The Theatre Development Fund, which runs the discount ticket service, announced that they will be testing out some new services to allow customers to take care of all of their Broadway and Off-Broadway buying needs in one spot. In addition to their usual day of “sale price” tickets, starting this week the booth will offer:
- simultaneous sales of same day matinee AND evening tickets from the time the booth opens on two show days
- a full price ticket window for future performances or same day full-price tickets to shows that are not available at a discount
What does this mean for you? Well, for two show days it means the early bird gets the orchestra seats; get to the booth when it opens in the morning and you might have a shot at the best tickets for that evening’s shows. (Though remember, the booth gets discounted tickets through the day as producers decide they can no longer sell them at higher prices…so you can never be sure when the tickets will “hit” for the better selling shows. We’ll have to do some investigating over the next few months to see how this lands.)
It also means that folks interesting in doing a double feature can buy their tickets for the whole day at once. No more getting back in line after your matinee.
One big asterisk: these changes are not being instituted at the Brooklyn and South Street Seaport TKTS locations; you’ll have to go to Times Square to double dip. However, unlike the main booth, these locations will still be offering matinee tickets the evening before.
Breathe. Change is good. It will all be OK.